How We Make Money

Comparison sites should tell you plainly how they earn. This page is our public editorial code: every way FoxCore AI makes money, how rankings are decided, and the rules we hold ourselves to. It exists so you never have to guess.

1. Where the money comes from

Affiliate commissions. Most of our income comes from affiliate links. When you click a link marked as sponsored (our /go/<slug> redirects) and buy or subscribe, the vendor pays us a commission from their marketing budget. It never increases the price you pay. Details: affiliate disclosure.

Our own products. We also make and sell our own digital products, and may offer our own training in future. Anything we sell is clearly labelled as ours wherever it appears. We will never present our own product as a third-party recommendation.

What we never take: no paid placements, no pay-to-rank, no fees from vendors to appear on this site, and no vendor sees or approves a review before it is published.

2. How rankings and verdicts are decided

Every review and comparison follows the same research rubric: pricing (in GBP where possible), core features against the jobs a one-person business actually needs, real user reports, official documentation, and hands-on use where practical. Comparisons are scored on the rubric; the winner is the tool that earns it.

Commission is not a ranking input. The rubric contains no field for what a tool pays us. We recommend tools that pay us nothing, and we say so when a programme is pending or not monetised. If two tools tie on merit, we say they tie.

3. Our policy on products we sell ourselves

Because we sell our own products, we hold them to a stricter standard than anyone else's:

• Our products are always labelled as ours, at the point you see them, not in a footnote.
• They are never inserted into a ranked list or comparison against third-party tools. If that ever changes, they will be scored by the same public rubric and the conflict of interest stated on the page.
• A page whose purpose is to sell our own product will say so at the top.

4. How we use AI

FoxCore AI is run by a one-person business that uses AI heavily and deliberately, the same way we recommend our readers do. AI assists our research and drafting; a human decides every verdict, every ranking position and every recommendation, and is accountable for them.

5. Hold us to this

This code is written to satisfy the UK CAP Code (rule 2.1 and 2.4) and the CMA's guidance on commercial disclosure, but the point of it is trust, not box-ticking. If you find a page that falls short of anything above, email [email protected] and we will fix it or explain it.

Last updated: July 2026